Instagram Stories are live for 24 hours, while posts are evergreen, meaning they stay on a profile forever. On Stories, you can share videos, photos, text-only screens, and content from Instagram. Posts can be videos, photos, carousels, or Reels. Instagram Stories typically only reach your followers, while posts can reach a wider audience.
There are demographic differences, such as by gender, in who turns to each social media site regularly for news. Women make up a greater portion of regular news consumers on Nextdoor (66%), Facebook (62%), Instagram (59%) and TikTok (58%), while men make up a greater share on sites like Reddit (67%), X (62%) and YouTube (58%).
In a HubSpot poll, 15% of consumers preferred to tap through Instagram Stories with quiz or poll features. This interactive content type was the third most popular Story format. Interactive Videos, AR, and VR. 62% of B2B marketers plan to use or are already using interactive videos in their tactics.
Step 1: Sign in to your Instagram account, and click on your profile picture at the top left-hand corner of the screen. You will have the option to create your Instagram Story. Step 2: Click on the Camera button from the Add to Story view. You can also choose a video or image from your camera roll.
1 - 15 seconds. 1 - 15 seconds. Pixels. Minimum of 500px. Minimum of 500px. Subtitles. Not available, it must be part of the video file. Not available, it must be part of the video file. Additionally: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ for both Instagram and Facebook.
1. Length. Instagram has diversified its content options with Reels and Stories, offering different time frames for your narratives. Reels can extend up to 90 seconds, providing a more comprehensive platform for storytelling. This contrasts the 15-second cap of Stories, which may require a series of clips for a longer message.
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instagram stories vs feed statistics